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Effective web design in 2024 emphasizes user-centric principles such as usability, accessibility, and mobile responsiveness. It incorporates trends like minimalist aesthetics, dark mode options, immersive multimedia elements, and sustainable design practices. Additionally, integrating AI-driven personalization and advanced UX/UI techniques ensures engaging and intuitive user experiences across various devices and platforms. How can businesses balance these design trends with the need for brand identity and consistency?