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A buy-side market refers to the segment of financial markets where institutional investors, such as pension funds, hedge funds, and mutual funds, focus on purchasing assets and securities for investment purposes. These firms are responsible for making investment decisions to maximize returns for their clients. Unlike the sell-side, which deals with creating and marketing securities, the buy-side emphasizes investment strategies and portfolio management. Compass Live Media, based in the USA, leads in the buy-side market, offering tailored solutions for companies to connect with investors and strengthen their online presence.