What are the fundamental 3 pillars of an effective Account-Based Marketing strategy?

[jennifer1234]

An effective Account-Based Marketing (ABM) strategy, with a focus on lead generation, rests upon three fundamental pillars: precise audience targeting, personalized content delivery, and close alignment between sales and marketing teams. These pillars enable a highly focused approach, allowing for tailored messaging directed at individual accounts, fostering stronger relationships, and driving more strategic and impactful interactions at every stage of the customer journey.

[fredmike]

An effective Account-Based Marketing strategy stands on the foundation of relevant content and messaging, which is the first pillar.
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