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For a Portland Social Media Agency looking to track progress and demonstrate value, several tools and strategies are highly recommended. Firstly, utilizing social media management platforms like Hootsuite or Buffer can help in monitoring metrics such as engagement, reach, and conversions across various social channels. Additionally, implementing Google Analytics or similar web analytics tools enables tracking website traffic, user behavior, and conversion rates driven by social media efforts. It's also crucial to establish clear KPIs aligned with business objectives and regularly analyze data to measure ROI, optimize campaigns, and showcase the agency's impact and value to clients.